Sell Emotions Instead of LogicMost times, if there’s no emotion, people are not engaged; and it’s important to know that disengaged people don’t buy. Learning the art of selling using emotions rather than logic will take you places in this world of selling. You need to learn the skill of arousing your buyers' emotions in ways that are positive to the sale. Make sure your advertisement or message talk to their heart rather than the head.
Use Powerful Words and Build TrustNow, think about some world leaders, successful business people, and voices in today’s world. What makes you believe or question these leaders when they speak? The secret is in the way they deliver their message.
Their choice of words -which are always powerful, the tone, delivery, vocabulary, rhythm. All of these often determine how people can trust them. Trust is what matters most in relationships or selling; this is why you need to make use of powerful words in building trust for your brand.
Lead the Conversation to Your Desired OutcomeSometimes when people talk or try to sell, they often get lost in the process that they switch away from the main goal of the conversation into another thing. Considering that some buyers are equally excellent and knowledgeable about what they need, you, as a seller, need to make sure you’re in charge of the conversation. Don’t oversell or undersell yourself.
Find Emotional Triggers and Use them WiselyThe truth is every decision your buyer or customer makes consists of many conscious and subconscious emotions. The best sellers out there understand psychology and human behavior. They understand psychological or emotional triggers and how it can be used to one’s advantage. As a seller, you need to know how to find these triggers, with them, you can craft effective marketing strategies and increase sales.
Nelson Mandela once said - If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart. This says a lot about the need to sell emotions and use those emotional triggers wisely.