As a business, it is important that you have a specified strategy through which you will be providing products and services. A value ladder is a method or a business tool used in mapping out your product or service offering visually in ascending order of value and price. The value ladder allows you to cater for the needs of your clients no matter what level of the ladder they are.
A value ladder consists of several steps, at the very bottom of the ladder is where you create free content that attracts visitors or customers to you, then as the next steps come, the value increases, and the costs also increase along the ladder. Let’s take an in-depth look at the terms associated with value ladder and how the ladder can work for your business.

The Bait

This is usually the first step in any value ladder. It is that step where you give out value freely. The purpose of this stage is to generate leads, gain trust, and solve the problem of hesitation from some customers. The idea is to provide value, solve your clients' problems for free, so they can trust you enough, and feel indebted to you.

Front End

Now, this is the stage where you make an intro offer to your client since they are beginning to trust you or have trusted the value you provided in the earlier stage. Here, instead of a totally free offer, you introduce a low priced offering that solves the problem a little bit more than your free offering.

Middle End

At this point, you’re already two steps from the first and free offer stage. This is where you need to provide much greater value, as your offer will require a larger financial commitment from your clients too. The clients must have trusted your service to a great extent at this point; you can begin to offer 1-1 services that will effectively solve their problem and not create another one.

Backend

This seems to be the last stage in most business value ladder. This is where you create a bullseye offer for your clients and solve their biggest problem while pocketing a whole lot in the process. It could be a comprehensive course on how to solve a particular problem or a product that will continue to solve their problem. At this stage, you can leverage creating paid groups or channels, membership sites, subscription-based content, and many more that will keep generating revenue and value.

There you have it! As you can see from the above discussion, the value ladder is important for your business. It aids the process of marketing, and it’s a sure method of building trust for your business. You give the best of value to your clients, while you generate income too. For your questions and concerns or to know more about our services, contact us today!